If you’re new to digital marketing, you’re likely to have already come across top keyword research tools like SEMrush, KWFinder, Ahrefs, and so on. These tools are not new. They’ve been around for a long time and are promoted by some of the top influencers in digital marketing. These tools are not free either. To use them to their full potential, users have to pay a fee, which can sometimes be very steep.
The fee of some of these tools is listed below:
The prices listed in the table above are the cheapest plans each of these tools offer. Some of them offer much more than simple keyword analysis, but their main purpose is to find good keywords.
Notice something about these tools? Yes, they are expensive. If you’re a digital marketer in India, even the cheapest tool is not exactly inexpensive.
So, the natural question is whether investing in these keyword tools is a good idea.
The Objective of Buying Keyword Research Tool
A lot really depends on why a digital marketer needs a keyword research tool.
If the aim is to write more keyword-oriented content, the answer is no. Investing in a keyword research tool simply to write blog content is not a great idea.
Why? It is fair to say that some metrics shown by these tools are not always accurate. A key metric is search volume. Many of these tools are known to get the search volume of a keyword wrong.
Even if the search volume is right, the basis of investing in anything is anticipating a viable ROI. In the case of blog content, investing in keyword research may not work out in the end for the company.
How to Look at Keyword Research Tools?
The problem with people who do invest in keyword research tools is that they take the data it shows too literally.
If these tools are seen as trend mappers, digital marketers can make much better use of them. The real accurate figure of search volume and traffic related to any keyword or website can only be known by Google. So, to depend on these tools to get an accurate estimate of key metrics is futile and even misleading.
Instead, digital marketers should view tools like SEMrush, Ahrefs, and KWFinder, as great topic idea tools and domain mappers. They are very good at suggesting the broad topics and direction you should be moving in. However, to use their data as a basis of a content strategy can be detrimental.
So, Is Investing in a Keyword Research Tool a Good Option?
Yes and no. If you have the capital to invest in a keyword research tool and not be bothered if it doesn’t pay back, by all means, get one.
However, if you’re a small-time blogger, your best keyword tools are the suggestions which pop up whenever something is entered in a Google search box. Those suggestions are a much more accurate estimate of how people are using search engines. Investing in a keyword research tool is not a sound investment in the early stages of making a blog.
In conclusion, we gave an honest estimate of whether a digital marketer should invest in keyword research tools like SEMrush, Ahrefs, and KWFinder.
About the Author – Sheen Ben Philip is a digital marketer and content writer with a few years of experience in the industry. He currently writes for DelhiCourses.in, an institute known for its digital marketing course in Delhi.